AI Insights · Timothy · January 2024
Top 5 Fashion Games in Saudi Arabia Q4 2023 Performance
In Q4 2023, the top 5 fashion games in Saudi Arabia showed varied trends in downloads, revenue, and active users, with noteworthy performances from [Hair Tattoo: Barber Shop Game](https://app.sensortower.com/overview/61c3a7bd3d8ea11ce19a848d?country=US) and [Project Makeover](https://app.sensortower.com/overview/5dd54f395c6ace4531c71a91?country=US).
In the fourth quarter of 2023, the fashion game category in Saudi Arabia saw diverse performance metrics across the top 5 applications, as tracked by Sensor Tower. Here’s an overview of their weekly downloads, revenue, and active users.
Hair Tattoo: Barber Shop Game experienced a notable fluctuation in weekly downloads, peaking at 24.7K in mid-November before tapering off to 10.9K by the end of December. The game also saw a consistent number of weekly active users, maintaining around 150K to 160K, with a slight dip in mid-December. Interestingly, revenue was almost non-existent throughout the quarter, except for a minor spike to $8 in the week of December 18.
Project Makeover showed a steady revenue stream, averaging around $9K to $10K weekly, with a peak of $11.5K in late October. Weekly downloads for the game were initially high at 29.2K in early October but saw a general decline, stabilizing at around 16K by the end of December. The active user base fluctuated, starting at 103K in late September and ending at 103K in the last week of December, with some dips and recoveries in between.
Doll Dress Up: Makeup Games had a modest performance with weekly downloads ranging from 7.6K to 15.7K. The game saw a low but steady revenue, peaking at $11 in late November. Active users increased from 86K in late September to over 100K by the end of December, showing a positive trend in user engagement.
Dream Wedding! maintained a consistent number of weekly downloads, ranging from 7K to 13K, with a peak in early November. Active users for the game started at 35K in late September and peaked at 44K in mid-November before settling to 33K by the end of December. Revenue saw minimal activity, with minor peaks of $6 in early October and November.
Lastly, Hair Dye! saw a decline in weekly downloads from 15.1K in late September to around 5.3K by the end of December. Active users also decreased from 45K in late September to 23K in the final week of December. Revenue performance remained negligible throughout the quarter.
These metrics highlight the varied performance of fashion games in Saudi Arabia for Q4 2023. For more detailed insights and trends, visit Sensor Tower.
